A concept pitch proposing an Isaac Dunbar × COVERGIRL partnership. I developed the presentation’s visual direction and narrative to connect the artist’s self-expression with a beauty brand collaboration.
Brand partnerships are an artform that should benefit both the company and the artist. The artist should only agree to a partnership if it aligns with what they are passionate about. For a good campaign to work both parties involved must be enthusiastic about working with eachother. For example Post Malone x Bud Light.