Ryan Desko

Colombia Records A&R Memo

Emerging Artist: Ren

From Toronto, Canada hails a promising young pop artist by the name of Ren. At just sixteen years old she has released two singles and draws inspiration from artists ranging from Amy Winehouse and N.W.A. to Billie Eilish. She began writing and performing music at the age of thirteen. She moved to the United States and even to Shanghai to perform at open mics across the world. Ren has a voice that is memorable and one that fits into the current trends of the music industry. She will join artists such as Clairo and Summer Walker who are paving the way for artists like Ren.

Her vocals and “pop perfection” speak for itself but the data can help to clarify. With only two songs out, Ren has already appeared on and continues to appear on Spotify playlists. Such playlists include Pop Sauce, Pop Favourites, Introducing, and Verso l’Ufficio. On SoundCloud’s Artists to Watch 2019, Ren is currently sitting at number four on the chart. In addition to being featured on many playlists, she also has a press in the form of onestowatch.com and bongminesentertainment.com both of which praise her new song “Mind Games”. With all of the press and playlisting that Ren is getting in a short amount of time, the data suggests that she will make it big. Her welcoming voice and streaming numbers climbing past 800,000 show a strong entry into the music industry. At this point it’s not a matter of if she gets signed it’s a matter of when. Ren is working on releasing an EP which is set to release by the end of the year. According to her YouTube channel, RENforshort, a large portion of the views and comments come from people who were redirected from an Instagram ad campaign that REN launched. The comments section and likes on the music video for “Mind Games” show that it is very well received by new listeners. The data is all there and it confirms that Ren is the next big hit artist for your Record Label. Ren can and will dominate the Pop genre with consistently good material. This artist is unique; she is taking the darkness of a Guillermo del Toro film and portraying it in music. Ren has said that she is inspired by the Academy Award winning director and adding a touch of darkness to her songs puts her in line with the powerhouse Billie Eillish.